A small change jumped our free-to-paid conversion from 0% to 10%

A small change jumped our free-to-paid conversion from 0% to 10%

We were receiving dozen of users to our Shopify app with 0 conversions

A logical action here was to make hypotheses & play with parameters

Here is what we did to jump conversion to above 10% w/ 13 paid users👇

Regarding the users' feedback, they were almost about some missing features and an expensive or unexpected cost, then;

1. We pushed a new release including the most asked features on the paid plan. ... Still no conversions 🤷‍♂️

2. We reduced the price of the paid plan ... Still no conversions 🤷‍♂️

3. We limited features on the free plan, to block only a single country and IP address instead of multiples.

... and Yes 🎉 the next day we have our 1st paying users, then later came the 2nd, 3rd, ... to actually 13 paid users (11 on monthly, 2 on the yearly plan)

The 3rd action was the small impactful change needed!

If you never try, you'll never know

#Shopify #app #microSaaS #buildinpublic