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Testing a transition from freemium model to free trial model

October 27, 2023 · 976 views · 7 likes · 1 repost · 0 replies

🔴 #Shopify app update Testing a transition from freemium model to free trial model.

As part of this transition, we have removed the free plan and now offer two paid plans with a 3-day free trial.

Also, we increased the pro plan price from $4.49 to $5.99

Observed in the first 24 hours of the change: - A drop in installs (a normal thing). - Already 2 merchants signed up for the free trial of the pro plan.

We have some assumptions, let's give it time to gather data, evaluate, and then validate or invalidate those assumptions.

#buildinpublic #app #microsaas