We tried TikTok influencer marketing for our Shopify app: exactly what we did

A few months ago, we tried TikTok influencer marketing for the first time, resulting in a spike in our Shopify app installs. Here is exactly what we've done:

1. Hired a VA from Upwork; 🔸VA Task: Reach out to influencers on TikTok with eCommerce/Shopify content and get an offer to post a 30-second video about our app. 🔸Cost: $20 🔸Delivery: Fill a sheet with a list of 10 TikTok accounts that can publish a video for somewhere between $100-$300. *The accounts must be real, with engagement and content related to Shopify

2. Sorted that list by price, engagement, and content, and picked the most suitable account.

3. Contacted the account owner, explained what our app does, sent a link to the app, showed them an example of how we wanted the video and paid $120.

4. After 3 days, the video was published, resulting in +250 app installs in less than 2 weeks, and currently, the video has +200k views.

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